Normal was never good enough. Our founders launched Ahura with a fresh perspective on what a sofa bed should be, because they were fed up with the tradeoffs made between quality, cost, and convenience.

For decades, the sofa bed industry has remained unchanged

We were aware that bringing just another sofabed to the market online wouldn't be sufficient if we intended to have any real impact. We had to concentrate on three essential adjustments in order to set a new standard: Sofa Bed to rival a traditional mattress, a focus on function and style, and an investment in community and experience.